To increase awareness among the veteran’s community and the community at large of The American Legion’s advocacy of Veterans issues, national security and foreign relations, Americanism, and children & youth. Your goal is to define The American Legion in the public eye by the values for which it stands. Your technique is two-fold: (1) Placing radio and television advertisements and public service announcements produced by the National Public Relations Division where they can be seen and heard, and (2) Developing relationships with editors and journalists serving the post community so that they cover those programs supported by the organization’s founding pillars.
The High School Oratorical Contest is the reporter’s “news peg” but The American Legion’s support for a “one hundred percent Americanism” is THE story that must be told. Why The American Legion is “Still Serving America?” is the question you, as the Post public relations officer, must ensure is answered in every form of media coverage obtained.